Category: AEO
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Beyond Rankings: The Behavioral Science of AEO and User Engagement
As the digital landscape evolves, traditional SEO is no longer enough to meet the rising expectations of users. The shift toward Answer Engine Optimization (AEO) represents a groundbreaking approach to search strategy, one that prioritizes relevance, engagement, and immediacy over merely climbing the search rankings. Unlike SEO, which focuses on attracting traffic, AEO is about…