Category: AI

In today’s rapidly evolving digital landscape, the role of virtual assistants has transformed dramatically due to advancements in artificial intelligence (AI). The AI boom has not only introduced new capabilities but has also shifted user expectations. Consumers and businesses alike are drawn to AI solutions that promise efficiency, problem-solving, and round-the-clock support. As companies embrace…

The advent of artificial intelligence has dramatically reshaped consumer behavior over the past decade. AI’s evolution from a predictive tool—used to forecast buying habits and suggest tailored content—to a generative force, which actively creates new forms of interaction and content, is changing the landscape of marketing and consumer psychology. The transformative power of generative AI,…

In today’s digital ecosystem, artificial intelligence (AI) has increasingly woven itself into the fabric of consumer interactions, from personalized product recommendations to customer service chatbots. However, the most profound impact lies in AI’s ability to create what we call the “empathy illusion“—the simulation of human-like understanding that influences how we shop, make decisions, and engage…

In an era where artificial intelligence (AI) permeates every facet of our lives, the implications for consumer behavior and decision-making are profound. As someone deeply invested in the intersection of digital psychology and technology, I see AI as a double-edged sword—capable of both empowering consumers with personalized experiences and subtly rewiring the cognitive processes that…