Category: UX

In today’s competitive market, creating products that resonate with users on a personal level has become essential. A foundational approach to achieve this is through combining user personas and Jungian archetypes in product development. This approach offers profound insights into user expectations, emotions, and behaviors, guiding brands to design with clarity and relevance. As Herbert…

In the digital age, understanding the psychology behind user behavior is more critical than ever. One concept that stands at the forefront of user engagement strategies is self-efficacy—a term coined by psychologist Albert Bandura. Self-efficacy refers to an individual’s belief in their ability to execute behaviors necessary to produce specific performance attainments. In simpler terms,…

Hooked on Scrolling: The Unseen Forces at Play Have you ever found yourself endlessly scrolling through your social media feed or YouTube recommendations, only to realize hours have slipped away? It’s a common experience, and it’s no accident. The infinite scroll isn’t just a clever design—it’s a calculated tool that taps into the deepest recesses…